I always thought for the longest time retail stores were way too early to sell fall clothes in the middle of summer. Whilst it's 95 degrees and above in most cities, they were launching their fall outfits placed ever so smack dab on the edge of the aisle so you couldn't miss the new color tones. I wondered why the heck they did that. Not just Macy's and Neiman Marcus do you see this but on the fashion runways too. While lanky beautiful models are strutting all black collections, cher michael klein for example, I'm still in the mood for airy pastels. What gives? I guess it's always been that way. You gotta be ready for the next season earlier than the next designer. I suppose living in Southern California where the weather is always gorgeous and you don't see the seasons changing too much, we don't really buy our fall wardrobe until the weather is chilly enough to actually wear it! Not hang in our closets and wait for the weather to change. Does anybody really do that? But perhaps east coasters get to enjoy the crisp cool air sooner than we do. Lucky! For the designers. While I wouldn't move to the opposite coast only to wear knit sweaters in September, I would admire them only for the sake of being.
